The history of Tequila and José Cuervo began in 1758 in the central Mexican town of Tequila in the state of Jalisco, produced by the La Rojeña family distillery. The José Cuervo Especial brand has the highest sales of any tequila brand in the world selling over 5 million cases annually.

José Cuervo produces Tequila at 38% to 40% alcohol by volume (ABV), just like most spirits. Tequila, however, has a unique flavor and is frequently consumed straight as a shot. This intense taste experience may be what leads people to mistakenly think that Tequila is ‘stronger’.